2am Trades

Squiggle Co was commissioned to create a brand identity for 2am Trades, an educational platform designed to help investors and stock market traders develop their skills and confidence. The brand speaks to those late nights spent analysing charts, studying patterns, and learning the mechanics of the market—when focus is high and distractions are low.

The brief was multi-layered, beginning with the creation of a bespoke character to sit at the heart of the logo. This character needed to combine two animals synonymous with trading: the bear and the bull. In market terminology, a bearish market refers to falling prices, while a bullish market signals rising prices—together representing the full spectrum of trading conditions and the mindset required to navigate them.

The second element of the brief focused on typography. The 2am Trades wordmark was designed using a moody, neon-inspired style, evoking the atmosphere of glowing city lights at night. This darker, futuristic aesthetic helped reinforce the brand’s late-night energy and modern, tech-driven approach to trading education.

Finally, the identity needed to be brought together in a badge-style format that could be used across apparel and merchandise, creating a strong, team-like presence for the community. The result is a bold, distinctive identity