Hello Happy

Squiggle Co was commissioned to create a brand identity for Hello Happy, a children’s educational brand producing fun, engaging videos and songs designed to support early learning. With content aimed at young viewers, the brand needed to feel instantly joyful, approachable, and easy to understand.

The brief was to design a brightly coloured, highly legible logo that would clearly communicate the brand’s musical focus at a glance. Musical graphics were incorporated into the design to immediately signal the nature of the content, while bold, oversized typography ensured the name remained readable across thumbnails, small digital assets, and on-screen graphics.

The final logo balances clarity with playfulness, helping Hello Happy stand out in a competitive children’s space while remaining friendly, recognisable, and perfectly suited to its young audience.