Mila and T

Squiggle Co was commissioned to create a brand identity for The Adventures of Mila and T, a YouTube channel producing catchy, educational, and light-hearted children’s songs for ages 4–7. Designed to entertain while encouraging curiosity and learning, the channel brings stories to life through music, colour, and character-led storytelling.

The brief was to design a bright, eye-catching logo that immediately appealed to young viewers while standing out in a highly competitive children’s content space. The logo needed to feel friendly, warm, and playful, while clearly showcasing the channel’s three main characters—Mila, T, and Bowie the dog—to build instant recognition and connection with its audience.

Following the completion of the logo, Squiggle Co was also tasked with creating a short video intro to be used at the beginning of every song. The aim was to develop something fast-paced, colourful, and energetic, designed to grab attention within the first few seconds and spark excitement before each video begins.

The final logo and intro work together to create a cohesive, joyful brand presence—one that feels fun, approachable, and perfectly tuned to its young audience, while helping the channel establish a strong, memorable identity from the very first frame.