Sea Aged Wine

Squiggle Co was commissioned to create a new brand identity and wine label design for Sea Aged Wine, an innovative company exploring a modern approach to wine maturation. Sea Aged Wine specialises in accelerating the aging process by recreating the unique conditions found beneath the sea—darkness, pressure, gentle movement, and stable temperatures—resulting in wines that mature three to five times faster than through traditional methods.

While the original concept of underwater aging has gained attention in the wine world, Sea Aged Wine set out to approach the idea responsibly. Rather than placing bottles directly into the ocean, the company developed purpose-built tanks that precisely replicate the marine environment, ensuring consistency, control, and environmental care. This balance between innovation and responsibility sits at the heart of the brand.

The brief was to design a rich, luxury-led visual identity that would reflect both the craftsmanship of fine wine and the intrigue of the sea-aged process. The logo and label needed to feel premium, confident, and timeless, while incorporating subtle maritime influences.

A strong emphasis was placed on creating a label with real shelf presence, one that communicates innovation without sacrificing elegance. The final identity was designed to work seamlessly across bottles, packaging, and digital touch points, positioning Sea Aged Wine as a refined, forward-thinking brand within the luxury wine market.